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Media Management

Медия планиранеOur media team is experienced in planning, negotiating and placing all forms of media from print to broadcast, out-of-home to Internet.

Print – National, regional and local newspapers and magazines
Television – National, regional and local broadcast TV and radio stations and cable operators
Cable – Demographic-specific networks and programming
Outdoor and Indoor – Permanent billboards, bus signage and mobile
Yellow Page Advertising
Online Advertising


Placement Services
  • Media Research – Identification of target demographic audience and geographical markets
  • Media Planning – Distribution of budgets for each market and gross rating levels
  • Rate Negotiation and Buying
  • Added-Value and Sponsorship Opportunities – Negotiating no-charge sponsorship, promotions and special opportunities to enhance media buys
  • Evaluation of Promotional Opportunites – Evaluate specific promotional opportunites, determining media value and promotional value
  • Post Analysis of Completed (Run) Media Schedules – Report presented to client at end of schedule, once all invoices have been evaluated
 

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